Origin

In this campaign I captured the essence of local gym, Queen City Grappling Club to produce a social media ad for the services they offer. They are known for their intense competition training and American Style Jiu-Jitsu which features wrestling techniques.

QCGC color palette is primarily black and white. So, I chose to edit the video in a high-contrast B&W. I also applied a film/grain texture to give the final image a “rough look”. Another feature I used was the roto tool in After Effects. The subjects were cut out and a jittery paper effect was placed around them to give a visual scrapbook effect.

The use of the roto tool allowed me to achieve the look I wanted. In the early stages of my process, I worked through other approaches such as manually brushing on a paper edge. My finished product was a 15-second 1080x1920 Instagram ad. The QCGC logo was shown at the beginning and end for a call to action.